Weave Got Your Back
Tamil Nadu’s iconic koodai bags for your everyday story.
In collaboration with the Danisara Foundation, each bag is handwoven by women artisans who are not only reviving a nostalgic craft but also reclaiming financial independence and creative confidence. What once carried lunch boxes now carries stories of empowerment, heritage, and everyday beauty. Join the movement.
Launch Offer: 10% OFF + Free Shipping on all orders above ₹2500
Founder's Note
As someone deeply passionate about sustainable fashion and cultural heritage, I started Noolagam to preserve handloom crafts and empower artisans. To me, every saree is not just an attire, it is identity, memory, and resilience. Through Noolagam, I wish to share this journey with women who value authenticity and stories behind what they wear.
A Journey Through Threads
Our Legacy
At Noolagam, we intertwine culture with contemporary fashion. Each saree tells a story, artfully crafted by skilled artisans, preserving tradition while promoting sustainability. This isn’t just fashion. It’s a movement — to make handloom part of everyday life, to build a circular future, and to ensure the threads of tradition never fade.
Noolagam Circles: Where Threads
Find Purpose
Impact for us is measured not in sarees sold, but in lives uplifted and waste diverted. Noolagam Circles is our promise to people and the planet — giving forgotten sarees a second life and women artisans renewed livelihoods. Every recycled fabric and every handcrafted piece carries a story of purpose.
Preserving Culture, Reducing Waste
India consumes 6 billion metres of saree fabric every year, yet millions are left unused or discarded. If even 1% were recycled, it would save thousands of tonnes of waste. With Noolagam Circles, we close the loop by inviting you to donate old sarees. Each saree is either upcycled or responsibly recycled, so nothing goes to waste.
Empowering Women Through Craft
Beyond sustainability, Noolagam Circles is about people. In partnership with local NGOs, we create dignified livelihoods for marginalised women, turning forgotten skills into symbols of resilience.
Be the Thread of Change
When you join hands with us — by recycling sarees, supporting women artisans, or wearing our upcycled pieces, you’re not just buying fashion. You’re becoming part of a movement where every thread creates both environmental impact and social change.
Get in Touch
We'd love to hear from you! For inquiries, suggestions, or feedback, reach out to us via email or follow us on social media.