{"title":"Day to Dusk","description":"\u003cp class=\"p1\"\u003eNot all celebrations need an announcement. Some arrive softly — a dinner, a gathering, a moment that lingers a little longer.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis collection brings together the lightness of Chanderi cotton and the ease of Maheshwari — fabrics that hold just enough elegance without feeling like occasion wear. Hand block printed and easy to wear, these sarees move seamlessly from day to evening.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eA balance of comfort and occasion — just enough to feel elevated, never too much to feel out of place.\u003c\/p\u003e","products":[{"product_id":"kota-doria-bagru-hand-block-printed-saree-black-rust-indigo","title":"Kota Doria Bagru Printed Saree – Black, Ivory, Rust \u0026 Indigo","description":"\u003cp class=\"p2\"\u003eSheer black Kota Doria base with rich Bagru block-print motifs in rust and indigo. 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Linen-cotton blends are admired for their soft yet structured feel, creating a saree that is both stylish and practical. Pair it with statement earrings for an elevated look or keep it simple for everyday charm. This saree celebrates India’s weaving tradition while offering a modern, fuss-free wardrobe essential that is as versatile as it is sustainable.\u003c\/p\u003e","brand":"Noolagam","offers":[{"title":"Green","offer_id":44055274946648,"sku":"NOOL-SAR-LINEN-AUG25-01","price":2899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/1388\/9112\/files\/IMG_0561.heic?v=1777560110"},{"product_id":"teal-red-silk-jamdani-saree","title":"Teal \u0026 Red Silk Jamdani Saree","description":"\u003cp\u003eThe Teal \u0026amp; Red Silk Jamdani Saree is a luxurious celebration of India’s rich weaving heritage. Handwoven in silk, the saree features a deep teak brown base enhanced by vibrant red motifs — hallmarks of the intricate Jamdani craft. Originating from Bengal, Jamdani weaving is an ancient art form, recognised by UNESCO as an Intangible Cultural Heritage of Humanity. Each motif is painstakingly woven into the fabric by hand, creating patterns that seem to float on the surface. This saree exudes richness and cultural artistry, making it perfect for festive occasions, weddings, and special celebrations. The combination of earthy teak and fiery red strikes the perfect balance between grounded elegance and festive vibrance. This saree is not just attire — it’s a masterpiece of Indian craftsmanship, preserving a centuries-old tradition with contemporary appeal.\u003c\/p\u003e","brand":"Noolagam","offers":[{"title":"Teal","offer_id":44055275012184,"sku":"NOOL-SAR-JAMDANI-AUG25-01","price":3999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/1388\/9112\/files\/IMG_0553.webp?v=1778742414"},{"product_id":"maheshwari-silk-cotton-leheriya-tie-dye-saree-mustard-yellow-deep-blue","title":"Maheshwari Silk Cotton Leheriya Tie-Dye Saree - Mustard Yellow \u0026 Deep Blue","description":"\u003cp\u003eBold like sunlight, fluid like water — this Maheshwari silk cotton saree features the timeless beauty of Leheriya tie-dye in radiant mustard yellow and deep blue. Traditionally inspired wave patterns flow across the drape, while the signature Maheshwari weave adds a soft sheen and graceful structure. Lightweight yet festive, it is a saree that brings movement, colour, and heritage into one effortless statement.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails: \u003c\/strong\u003eFabric: Maheshwari Silk Cotton | Colour: Mustard Yellow \u0026amp; Deep Blue | Technique: Leheriya Tie-Dye | Saree Length: 5.5 meters | Blouse: 80 cm (unstitched) | Soft Sheen | Lightweight | Statement Elegance\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCraft Heritage\u003c\/strong\u003e: Leheriya — meaning 'waves' in Rajasthani — is a traditional tie-dye technique from Jaipur, practised for centuries by artisans who roll the fabric diagonally before binding and dyeing. The result is the characteristic flowing wave pattern that cannot be replicated by machine. Historically worn during the monsoon season as a symbol of celebration, Leheriya sarees remain a living craft, hand-made by artisan families who have carried this skill across generations.\u003c\/p\u003e","brand":"Noolagam","offers":[{"title":"Yellow","offer_id":44055276224600,"sku":"NOOL-SAR-MAHESH-APR26-01","price":3299.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/1388\/9112\/files\/Image-2.1_resized.webp?v=1779359729"},{"product_id":"maheshwari-silk-cotton-tie-dye-ajrakh-block-print-saree-rich-red-indigo-maroon","title":"Maheshwari Silk Cotton Tie-Dye \u0026 Ajrakh Block Print Saree - Rich Red \u0026 Indigo","description":"\u003cp\u003eWhere heritage meets bold expression — this Maheshwari silk cotton saree blends the gentle sheen of a classic weave with the artistry of tie-dye and intricate Ajrakh block printing. The rich red body is balanced by a statement pallu layered in deep indigo, and maroon, and traditional geometric motifs, creating a look that feels timeless yet strikingly modern. Lightweight, graceful, and easy to carry, this is a saree that moves from celebration to elegance with ease.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails:\u003c\/strong\u003e Fabric: Maheshwari Silk Cotton | Colour: Rich Red \u0026amp; Indigo | Technique: Tie-Dye \u0026amp; Hand Block Print (Ajrakh) | Saree Length: 5.5 meters | Blouse: 80 cm (unstitched) | Soft Sheen | Lightweight | Festive Elegance\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCraft Heritage:\u003c\/strong\u003e Ajrakh is one of India's oldest resist-printing traditions, practised by the Khatri community of Kutch and the Chippa artisans of Rajasthan for over a thousand years. Using natural dyes — indigo, madder, turmeric, and iron — and hand-carved geometric blocks, the cloth passes through up to 16 stages of printing, washing, and sun-drying before it is complete. Each Ajrakh piece carries centuries of cultural memory in every motif.\u003c\/p\u003e","brand":"Noolagam","offers":[{"title":"Red","offer_id":44055276257368,"sku":"NOOL-SAR-MAHESH-APR26-02","price":3299.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/1388\/9112\/files\/Noolagam_10_3fc289ca-e039-4b1b-9780-a5fd49bee34e.webp?v=1779442659"},{"product_id":"maheshwari-silk-cotton-leheriya-tie-dye-saree-black-ivory-with-gold-border","title":"Maheshwari Silk Cotton Leheriya Tie-Dye Saree - Black \u0026 Ivory with Gold Border","description":"\u003cp\u003eBold in contrast, timeless in spirit — this Maheshwari silk cotton saree features the striking beauty of Leheriya tie-dye in classic black and ivory. Flowing wave patterns create movement across the drape, while the rich gold woven border adds a touch of quiet grandeur. Crafted in the signature Maheshwari weave, it carries a soft sheen, lightweight feel, and graceful structure — making it equally suited for intimate celebrations or elevated everyday dressing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails:\u003c\/strong\u003e Fabric: Maheshwari Silk Cotton | Colour: Black \u0026amp; Ivory with Gold Border | Technique: Leheriya Tie-Dye | Saree Length: 5.5 meters | Blouse: 80 cm (unstitched) | Soft Sheen | Lightweight | Effortless Elegance\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCraft Heritage:\u003c\/strong\u003e Leheriya — meaning 'waves' in Rajasthani — is a traditional tie-dye technique from Jaipur, practised for centuries by artisans who roll the fabric diagonally before binding and dyeing. The result is the characteristic flowing wave pattern that cannot be replicated by machine. 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Rust, ivory, and blue geometric motifs bring depth and character, while the subtle gold zari edge adds a graceful finish. Crafted in the signature Maheshwari weave, it offers a soft sheen, lightweight drape, and timeless versatility.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails:\u003c\/strong\u003e Fabric: Maheshwari Silk Cotton | Colour: Navy Blue, Rust \u0026amp; Ivory | Technique: Ajrakh \u0026amp; Bagru Inspired Hand Block Print | Saree Length: 5.5 meters | Blouse: 80 cm (unstitched) | Soft Sheen | Lightweight | Heritage Elegance\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCraft Heritage\u003c\/strong\u003e: Ajrakh is one of India's oldest resist-printing traditions, practised by the Khatri community of Kutch and the Chippa artisans of Rajasthan for over a thousand years. Using natural dyes — indigo, madder, turmeric, and iron — and hand-carved geometric blocks, the cloth passes through up to 16 stages of printing, washing, and sun-drying before it is complete. Each Ajrakh piece carries centuries of cultural memory in every motif.\u003c\/p\u003e","brand":"Noolagam","offers":[{"title":"Ivory","offer_id":44055276322904,"sku":"NOOL-SAR-MAHESH-APR26-04","price":3299.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/1388\/9112\/files\/Noolagam_5_a954f73b-a88d-4f0a-b751-07375cb440bb.webp?v=1779442268"},{"product_id":"maheshwari-silk-cotton-hand-block-printed-saree-ivory-dusty-rose-indigo","title":"Maheshwari Silk Cotton Hand Block Printed Saree - Ivory, Dusty Rose \u0026 Indigo","description":"\u003cp\u003eQuietly elegant with a modern edge — this Maheshwari silk cotton saree features an ivory base adorned with hand block printed linear patterns in dusty rose, balanced by an indigo geometric border. The rich zari pallu and border add warmth and heritage, while the contemporary layout gives it a fresh, wearable feel. Crafted in the signature Maheshwari weave, it offers a soft sheen, graceful fall, and lightweight comfort for celebrations or elevated everyday dressing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails:\u003c\/strong\u003e Fabric: Maheshwari Silk Cotton | Colour: Ivory, Dusty Rose \u0026amp; Indigo | Technique: Hand Block Print | Saree Length: 5.5 meters | Blouse: 80 cm (unstitched) | Soft Sheen | Lightweight | Effortless Elegance\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCraft Heritage:\u003c\/strong\u003e Bagru, a small town near Jaipur, has been synonymous with hand block printing for over 450 years. The Chippa community here specialises in earthy, geometric, and floral motifs printed with natural dyes and the Dabu mud-resist technique, creating patterns with soft, organic edges that are the hallmark of authentic Bagru craft. Each block is hand-carved from seasoned teak wood and used for generations, carrying the memory of the artisan in every impression.\u003c\/p\u003e","brand":"Noolagam","offers":[{"title":"ivory","offer_id":44055276355672,"sku":"NOOL-SAR-MAHESH-APR26-05","price":3299.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/1388\/9112\/files\/Image_4.webp?v=1779442180"},{"product_id":"maheshwari-silk-cotton-hand-block-printed-saree-sage-green-gold","title":"Maheshwari Silk Cotton Hand Block Printed Saree - Sage Green \u0026 Gold","description":"\u003cp\u003eUnderstated, graceful, and quietly luxurious — this Maheshwari silk cotton saree features a soothing sage green base with delicate hand block printed motifs woven softly into the body. Finished with a classic gold zari border, it carries a timeless elegance that feels both serene and refined. Crafted in the signature Maheshwari weave, it offers a soft sheen, fluid drape, and lightweight comfort — perfect for intimate occasions or elevated everyday wear.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails: \u003c\/strong\u003eFabric: Maheshwari Silk Cotton | Colour: Sage Green \u0026amp; Gold | Technique: Hand Block Print | Saree Length: 5.5 meters | Blouse: 80 cm (unstitched) | Soft Sheen | Lightweight | Effortless Elegance\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCraft Heritage:\u003c\/strong\u003e Bagru, a small town near Jaipur, has been synonymous with hand block printing for over 450 years. The Chippa community here specialises in earthy, geometric, and floral motifs printed with natural dyes and the Dabu mud-resist technique, creating patterns with soft, organic edges that are the hallmark of authentic Bagru craft. 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Crafted in the signature Maheshwari weave, it offers a soft sheen, lightweight comfort, and a graceful drape that moves effortlessly through day and evening.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails:\u003c\/strong\u003e Fabric: Maheshwari Silk Cotton | Colour: Ivory, Indigo \u0026amp; Mustard Gold | Technique: Hand Block Print | Saree Length: 5.5 meters | Blouse: 80 cm (unstitched) | Soft Sheen | Lightweight | Effortless Elegance\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCraft Heritage:\u003c\/strong\u003e Bagru, a small town near Jaipur, has been synonymous with hand block printing for over 450 years. The Chippa community here specialises in earthy, geometric, and floral motifs printed with natural dyes and the Dabu mud-resist technique, creating patterns with soft, organic edges that are the hallmark of authentic Bagru craft. 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Crafted in the signature Maheshwari weave, it offers a soft sheen, lightweight comfort, and an elegant drape for effortless day-to-evening wear.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails:\u003c\/strong\u003e Fabric: Maheshwari Silk Cotton | Colour: Ivory, Green \u0026amp; Black Stripes with Maroon Gold Border | Technique: Hand Block Print | Saree Length: 5.5 meters | Blouse: 80 cm (unstitched) | Soft Sheen | Lightweight | Everyday Elegance\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCraft Heritage: \u003c\/strong\u003eBagru, a small town near Jaipur, has been synonymous with hand block printing for over 450 years. The Chippa community here specialises in earthy, geometric, and floral motifs printed with natural dyes and the Dabu mud-resist technique, creating patterns with soft, organic edges that are the hallmark of authentic Bagru craft. 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Crafted in the signature Maheshwari weave, it offers a soft sheen, lightweight comfort, and a graceful drape that moves effortlessly from intimate occasions to refined evenings.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails:\u003c\/strong\u003e Fabric: Maheshwari Silk Cotton | Colour: Black, Taupe \u0026amp; Gold | Technique: Dabu Print on Pallu | Saree Length: 5.5 meters | Blouse: 80 cm (unstitched) | Soft Sheen | Lightweight | Elegant Occasion Wear\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCraft Heritage\u003c\/strong\u003e: Dabu is an ancient mud-resist printing technique from Rajasthan, where a paste of clay, wheat chaff, and lime is applied to fabric by hand before dyeing — blocking out areas to create contrast patterns. Practised by the Chippa community across Sanganer and Bagru, Dabu printing is an entirely manual, time-intensive process where each piece is sun-dried between layers. 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Crafted in the signature Maheshwari weave, it offers a soft sheen, lightweight comfort, and a graceful fall that moves effortlessly from celebrations to refined evenings.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails:\u003c\/strong\u003e Fabric: Maheshwari Silk Cotton | Colour: Crimson Red, Grey \u0026amp; Gold | Technique: Tie-Dye with Ajrakh Pallu | Saree Length: 5.5 meters | Blouse: 80 cm (unstitched) | Soft Sheen | Lightweight | Festive Elegance\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCraft Heritage: \u003c\/strong\u003eAjrakh is one of India's oldest resist-printing traditions, practised by the Khatri community of Kutch and the Chippa artisans of Rajasthan for over a thousand years. Using natural dyes — indigo, madder, turmeric, and iron — and hand-carved geometric blocks, the cloth passes through up to 16 stages of printing, washing, and sun-drying before it is complete. 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